He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.
The answer, I feel, to the limitation of an individual impact is multiplication.Multiplying each effect by ten, by a thousand, by a million, etc.
Through support and work with organisations which advocate for change, apply pressure and do positive things at scale.I can make choices about what I do and buy and communicate those choices.These actions get us to the 100s may be the 1,000s.
To get further though I need to be involved in the leadership of change.By leadership, I do not mean getting others to do things..
I am talking about developing new, fresh leading ideas and using know-how, skill and energy to make things happen.
I am talking about ambition, scale and the courage to be at the front of the pack, not hanging back and waiting to see what might be popular, what others might do, it is about forging a way forward ahead of current thinking with ambitions and aspirations beyond those of the current trends.. “The ability of an individual or a group of people to influence organisations and society.“.When lecturing my students, I discuss the dis-economy of scale.
How large processes need large peak demands of inputs, how many design factors are not linear so doubling the size of a process can mean 4x or 8x the energy, the time, or the effort.For some processes, a colony of ants would be much more efficient than a brontosaurus..
The point is that scale is a complex but critical issue if you are concerned with multiple factors – profitability, economic agility, sustainability, system reliability.We cannot just keep doing what we have always done or following over-simplistic thinking.
(Editor: Heavy-Duty Smartphones)